| Duration: |
April 3 – July 12, 2009 |
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| Press preview: |
Thursday, 2. April, 2009, 11.00
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| Opening: |
Thursday, 2. April,
2009, 19.00 |
| Organizer: |
Die Neue Sammlung – The International
Design Museum Munich
– in Cooperation mit Ikea
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| Location: |
Pinakothek der Moderne, Barer Str.
40, Munich |
| Opening hours:: |
Thuesday – Sunday 10 – 18, Thursday
10 – 20
Info-Tel +49 (0)89 / 272725-0 |
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“The aesthetic form is there
for all. And not just for the museum!”
This quote from the IKEA catalogue of 1979 stands programmatically
for the design strategy of that company from Southern Sweden, which
since 1948 has grown from a one-man-business to become the biggest
furniture store in the world and shaped the concept of »democratic
design« like no other. Die Neue Sammlung – The International
Design Museum Munich – is now the first museum to devote a
major exhibition to this subject – presented in the inimitable
art-and-design-crossover context of Pinakothek der Moderne in Munich.
For IKEA, design is one the central factors that
contribute to realising the idea of functional, well designed furniture
that is affordable
to most people. Among the concepts behind this is the notion of »Beauty
for All« (Ellen Key 1899), which had its roots in the reform
movements of the 19th century and the “Swedish Model” of
a modern, open society oriented towards the family and social concerns.
A decisive aspect of this philosophy is the development
of a specific language of form and product range that combines
different directions
in design: on the one hand, Scandinavian Modernism with its predilection
for wood, natural surfaces and organic shapes; and, on the other,
international movements such as that of Flower Power, Sixties-style »Democracy
from below« or Post-Modernism. A further aspect is the commitment
to “Swedishness”, which manifests itself in »country
house« design inspired by homeland traditions – one is
reminded here of the watercolours by Carl Larsson in the 19th century – and
also experimental works by young Swedish designers.
Further information and images
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Dr. Corinna Rösner
Die Neue Sammlung
Tel +49 (0)89 / 27 27 25-0
Fax +49 (0)89 / 27 27 25-561
E-mail presse@die-neue-sammlung.de
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Tine Nehler, M.A.
Head of press department
Pinakothek der Moderne
Tel. +49(0)89 /23805-280
Fax +498(0) 89 /23805-125
E-Mail nehler@pinakothek.de |
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