{"id":10786,"date":"2024-03-12T15:41:26","date_gmt":"2024-03-12T14:41:26","guid":{"rendered":"https:\/\/www.die-neue-sammlung.de\/?post_type=exhibition&p=10786"},"modified":"2024-04-22T18:06:16","modified_gmt":"2024-04-22T16:06:16","slug":"tom-vack-vanity-of-object","status":"publish","type":"exhibition","link":"https:\/\/www.die-neue-sammlung.de\/en\/ausstellung\/tom-vack-vanity-of-object\/","title":{"rendered":"Tom Vack. Vanity of Object"},"content":{"rendered":"
\n\n
\n\n
\n\n
\n\n
\n\n
\t\n\t\tEvent period : <\/span>08.11.2014 – 25.01.2015<\/span>\n\t<\/span>\n<\/div>\n<\/div>\n\n\n\n\n
\n

Tom Vack. Vanity of Object<\/h1>\n<\/div>\n\n\n\n\n
Photography meets design.<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n
\n\n
\n\n
\n
\n\t
\n\t\t\n\t\t\n\n\t\t\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n
\n
\n\t
\n\t\n\t
<\/div>\n\n\t\n\t\t<\/lazy-media-inline>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
Exhibition, Tom Vack. Vanity of Object, 2014.<\/div>\n\t\t\t\t\t\t\t\t\t\t
Photo: Patrizia Hamm <\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/figcaption>\n\t\n<\/figure>\n\n\t\t<\/div>\n<\/div>\n<\/section>\n\n
\n\n
\n\n
\n\n
\n

About the Exhibition<\/h2>\n<\/div>\n<\/div>\n\n\n\n\n
\n\n
\t

The oeuvre of Tom Vack not only reads like a Who\u2019s Who of the international design scene since the 1980s but also reflects its globalisation today. His photographs now take on an additional depth of meaning when presented against the backdrop of the permanent collection display at Die Neue Sammlung.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n

\n\n
\n\n\t
\n\t\t\n\t\t\t\n
\t

Creating enigmas and telling stories, imagination and nostalgia, the processual and the playful, deconstruction and a new historicism \u2013 postmodernism revolutionised not just architecture but also design and its pictorial strategies. The Alchimia studio, the Memphis group and their success created the need for a new language of photography, conveying a new concept of design and portraying the products born from it in the process.

The photographer Tom Vack (born 1948 in Chicago), whose path has led him from the United States to Italy, France and Germany, played a decisive role in these new forms of expression and communication. Tom Vack conveyed the work of renowned designers \u2014 like Michele De Lucchi, Philippe Starck or Ingo Maurer \u2014 in photographs, which were mostly taken for journals or manufacturers\u2019 catalogues.

Tom Vack\u2019s creative beginnings fall under the golden age of postmodernism. He allowed factors such as naivet\u00e9 and subconscious memories to be his guide, and he experiments with cinematic effects and strong effects of light and shade. \u2019I wanted to make an object in a picture rather than a picture of an object\u2019 is his creative mindset. Vack has left the credo of classical object and product photography and creates expressive, atmospherically dense compositions that give a sense of their stories \u2013 subjective, dramatic, poetic.

An exhibition of Die Neue Sammlung \u2013 in collaboration with Tom Vack (exhibition concept)

Exhibition designer: Arch. Ester Pirotta, Milan
Lighting Consultant: Hagen Sczech, Munich

Video statement by Tom Vack on his exhibition:
VANITY OF OBJECT. A MENTAL JOURNEY<\/a>
bangertprojects \/ \u00a9 Die Neue Sammlung<\/p>\n<\/div>\n\t\t<\/content-reveal>\n\n\t\t

\n\t\t\t
\n\t\t\t\t