The design of the image space and the proportions ensure this advertising poster catches the eye. It advertises the AIBO ERS-210, a dog-shaped robot created by SONY, which is surprisingly small in the representation here. It sits on a sofa in the upper half of the picture within a floating, architectural setting whose many staircases seem to extend endlessly into the background. The architectural elements, placed freely in the space, extend against a backdrop in shades of red and yellow reminiscent of wallpaper. The impression created is that of a world that is only possible in the digital realm, defying the laws of gravity and load-bearing structures.

One typical feature of Kei Matsushita’s poster style: the large geometric color fields, with the foreground and background contrasting in complementary colors. Architectural elements, such as the stairs here, lend the poster a sense of depth.