Paula Scher – Type is Image

Die Neue Sammlung – The Design Museum is showing the life’s work of Paula Scher.
The exhibition is called: Type is Image.
Paula Scher is a famous graphic designer from America.

Her work is very important for
many graphic designers of today.
Graphic designers design, for example,
posters, books or advertisements.

The most important thing in Paula Scher’s work is typography.
Typography is the design of letters and characters.
Paula Scher turns letters and signs into pictures.
She also creates stories through
the shapes or colors of the letters.
Often you don’t even have to read the texts.
You can still understand what her work means.
Paula Scher collects old and rare fonts.
And she uses these different fonts in her works.

Die Neue Sammlung shows the first solo exhibition of Paula Scher in Germany.
The exhibition shows important commissioned works, for example:
• Advertising for a very famous theatre in New York. New York is a big city in America.
• Advertising for a beach near New York.
A storm destroyed it in 2012.

The exhibition also shows free works by Paula Scher.
In them it becomes clear:
She observes life very closely
and she has a lot of humour.
One of these works is her brochure: useless information.
In this brochure she makes fun of
all the advice that is everywhere.
For 20 years Paula Scher has been working especially with maps.
She paints the maps by hand.
In the maps the writing is also very important.
Paula Scher often gives the place names a special form.
Sometimes she arranges the fonts, so that they give the
shape of an area or a landscape.

For Paula Scher, maps are more than information about an area.
In the maps she shows her personal impressions and her view
of the places and landscapes.

Die Neue Sammlung always invites important designers of today.
The exhibition Type is Image shows the work of Paula Scher.
This way, visitors can understand her ideas.