Saturday, 20 December 2025, 3 p.m.
Guided tour (in german language):
‘Paula Scher. Type is Image’
with Gabriele Kunkel

Paula Scher has been shaping graphic design with her innovative creativity for over five decades. She began her career in the 1970s and early 1980s as an art director. Her versatile approach to typography proved to be extremely influential during this period. In 1991, she became a partner in the New York branch of Pentagram, the renowned international design agency. There she leads a team that designs brand identities, signage, packaging and publications for clients from all over the world.

Participation included in the admission price. Children and young people under the age of 18 are admitted free of charge.
Limited number of places available; tickets for guided tours can be obtained at the box office.